WhatsApp Launches WhatsApp Channels for Private Updates
New Delhi: Meta Platforms-owned instant messaging service WhatsApp has announced the launch of WhatsApp Channels in India and over 150 countries. These will deliver private updates from organizations, sports teams, artists, and thought leaders that people can follow.
WhatsApp Channels: One-Way Broadcast Tool
WhatsApp Channels are a one-way broadcast tool within the app, the company said in a statement.
Meta CEO Mark Zuckerberg Announces WhatsApp Channels
“Excited to introduce you all to WhatsApp Channels, a new private way for you to get updates from people and organizations you follow. I’m starting this channel to share Meta news and updates. Looking forward to connecting with you all around the world,” Meta CEO Mark Zuckerberg said in a Facebook post. Channels can be found in the new ‘Updates’ tab, he added.
Privacy and Protection in WhatsApp Channels
With Channels, WhatsApp’s goal is to build the most private broadcast service available, the company said. Channels are separate from chats, and who you choose to follow is not visible to other followers. “We also protect the personal information of both admins and followers,” the statement said.
Enhanced Directory for Global Expansion
As Channels expand globally, the platform will roll out an enhanced directory where users find channels to follow that are automatically filtered based on their country. Users can also view channels that are new, most active, and popular based on the number of followers.
Reactions and Forwarding Updates
Users will be able to react on Channels using emojis and see a count of total reactions. However, the way anyone reacts will not be shown to followers. Admins will be able to make changes to their Updates for up to 30 days, when they are automatically deleted from servers. Forwarding an Update to chats or groups will include a link back to the channel so people can find out more.
Future Updates and Creator Access
As WhatsApp Channels roll out globally over the next few weeks, more features will be added based on feedback from users. Over the coming months, it will be possible for anyone to create a channel.
Indian Cricket Team and Celebrities Join WhatsApp Channels
The Indian Cricket team and celebrities like Katrina Kaif, Diljit Dosanjh, Akshay Kumar, Vijay Deverakonda, Neha Kakkar and others have launched their WhatsApp Channels in the country. “The Indian Cricket team is thrilled to partner with WhatsApp on the launch of Channels. We kick-off our partnership with WhatsApp with the ICC Men’s Cricket World Cup 2023 which is set to begin in October. We will leverage Channels to generate excitement and support as India gets ready to host the marquee event after a decade-long wait. With WhatsApp Channels, fans will be aware of important and accurate information and news around match schedules, timings, scorecards and so on,” the Board of Control for Cricket in India (BCCI) said in a statement.