Viacom 18 bags TV and digital rights for Indian cricket team’s home matches for five years
Viacom18 has won the media rights for all BCCI India matches for a total of ₹5963 crore. The deal includes both TV and digital rights, with Viacom18 paying ₹3101 crore for digital rights (₹35.23 per match) and ₹2862 crore for TV rights (₹32.52 crore per match).
Congratulations from BCCI Secretary Jay Shah
Jay Shah, Secretary of BCCI, tweeted, “Congratulations Viacom18 for winning the @BCCI Media Rights for both linear and digital for the next 5 years. India Cricket will continue to grow in both spaces as after @IPL and wplt20 we extend the partnership @BCCI Media Rights as well. Together we will continue to capture the imagination of cricket fans.”
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Updated: 31 Aug 2023, 04:15 PM IST
