Adidas Unveils India’s Cricket World Cup Jersey
Excitement is building up among cricket enthusiasts as Adidas, the official kit sponsors of Team India, prepares to reveal the highly anticipated India cricket World Cup jersey. The grand event will be streamed live on Adidas’ official YouTube channel today at 7:30 PM.
A Vibrant Makeover for the ODI Jersey
In a tribute to the ICC Cricket World Cup 2023 being hosted in India, Adidas has given the traditional ODI jersey an astonishing makeover. The iconic three white stripes on the shoulders have been replaced by the vibrant hues of the Indian tricolour. The revered BCCI logo now prominently boasts two glittering stars symbolizing India’s historic ODI World Cup triumphs in 1983 and 2011.
Collaboration with Rap Sensation Raftaar
Adding an extra layer of excitement, Adidas has teamed up with Indian rap sensation Raftaar to create a special World Cup song. The campaign video promises to be a visual treat, featuring cricketing stalwarts such as Rohit Sharma, Virat Kohli, Hardik Pandya, Shubman Gill, Ravindra Jadeja, Shardul Thakur, Mohammed Siraj, and Kuldeep Yadav, along with passionate Indian cricket aficionados.
Aptly Named ‘3 Ka Dream’
The remarkable campaign by Adidas is aptly named ‘3 Ka Dream’ and is a testament to the country’s unwavering support for Team India. Adidas beautifully encapsulates the sentiment behind ‘3 Ka Dream,’ stating, “‘3 Ka Dream’ gives words to over a billion Indian fans’ dream to see their team win a third ODI World Cup.”
Here’s Adidas’s jersey launch promo:
The Backdrop of the Indian Jersey
The jersey’s design is the creation of Aaquib Wani, a talented young individual based in Delhi. Aaquib has gained experience by collaborating closely with various brands, including Adidas.
Adidas secured a substantial deal with the Indian cricket team, amounting to a whopping 350 crore rupees for a five-year duration. As part of the agreement, Adidas is obligated to pay 65 lakh rupees for each match that the Indian team participates in. The total annual expenditure under this arrangement is estimated to be approximately 70 crore rupees when factoring in royalties from merchandise sales.
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