Kushi OTT Release Date
The romantic drama ‘Kushi’ starring Vijay Deverakonda and Samantha Ruth Prabhu had a successful theatre release on September 1, 2023.
Directed by Shiva Nirvana and produced by Mythri Movie Makers, the film had a budget of Rs 70 crores and has managed to accumulate nearly Rs 38 crores in revenue so far.
Decline in Performance
However, as the new week began, the film’s performance started to drop across its release regions.
- Over the past couple of days, audience turnout for ‘Kushi’ has experienced a sharp decline.
- Significant slowdown in box office collections has been observed.
- The film has managed to recoup only 70% of its pre-release investment at this point.
Competition from Other Films
Upcoming days might pose challenges for ‘Kushi’, especially since ‘Jawan’ and ‘Miss Shetty Mr. Polishetty’ have started strong with good audience attendance in the Telugu states.
Digital Streaming Rights
Netflix has acquired the digital rights to ‘Kushi’ for a substantial sum.
- The movie will be available for digital streaming either on September 30 or October 4, 2023.
‘Kushi’ explores the relationship of a couple from different religious backgrounds and addresses the sensitive topic of pregnancy.
Viplav (portrayed by Vijay Deverakonda) is a BSNL employee who deliberately requests a transfer to Kashmir in pursuit of his Mani Ratnam-inspired dream.
He falls in love with Aradhya, played by Samantha Ruth Prabhu, who poses as a begum from Pakistan.
The film’s super-hit songs have played a significant role in ‘Kushi’s successful opening.
Box Office Expectations
In the upcoming days, it remains to be seen how much more ‘Kushi’ will earn at the box office.